TVI
Morangos com Açúcar
CREDITS
Agency: Dentsu Creative
Creative Director: Gil Correia
Copywriter: Joana Antunes
Copywriter: António Dias
Art Director: Madalena Montellano
Strategist: Afonso Magro
Portugal’s most iconic teen series, Morangos com Açúcar, came back for a new generation. As the show embraced a digital-first world, we created a 360º campaign inspired by the way Gen Z communicates, connects and expresses itself.
We took one of Gen Z’s most used social media terms and gave it a new meaning. Because while social media stories disappear, the ones you live stay with you forever.
Stories for life.
